Your business card is your most valuable networking tool. You should always be armed with a stack because you never know when the business stars will align. But, not all business cards are created equal. Here are ten ways to ensure you are making the most out of the exchange:
1. Include a tagline.
Speak directly to your target audience. Explain who you are and how you can help. Why are you different or better than the competition? Try to sum this up in a sentence and place this on your card.
2. Be Social.
Include all of your social media links: LinkedIn, Twitter, Facebook. This will help keep the conversation going once the potential client gets back to the office. If appropriate, follow-up and connect via these networking sites or through your own website.
3. Using a QR code.
If you have a website, using a QR code on your card means a potential client can scan the code and go directly to your site. The codes can be scanned in using a smart phone, tablet, desktop or laptop equipped with a camera and a QR code reader. It takes care of the transfer of your contact information as easy as a click. If you missed our post on QR codes, you can check it out here.
4. Get Branded.
If you have other communication materials, be sure to carry colors and graphic elements over to your business card design. This will create a consistent brand message and customers will start to get a better feel for who you are and what you do.
5. Include an offer.
You may want to include a discount on a first appointment, free estimate, or other offer to draw a first time client in and give them a reason to try you or your service over the competition.
6. Keep it simple.
It’s easy to get carried away with graphics and information, so be sure to leave enough white space so your information is easy to read. Stick to one or two fonts and take advantage of two-sided printing to help organize all of your information.
Be sure to double-check your work before ordering your cards. A wrong phone number or spelling error could ruin the whole exchange.
8. Include a Card with Orders & Correspondence.
Don’t miss an opportunity to get your cards in the hands of customers and clients. It will serve as a reminder for them and they may even pass it on to another potential customer.
9. Arm Yourself.
Don’t leave the house without a stack of cards, but keep them in a safe carrier. A bent card gives a bad impression.
10. Be Creative!
Add a personal touch to your cards (as long as it follows your brand). This is your chance to make an impression. You can do this through design & taglines. This is where Ink Garden can help. Start off with one of our designs and make it completely unique using our tools & art.